Our clients were looking for a name for an enterprise that provides fully independent online advice on a wide range of financial matters. As well as offering advice the company also arranges transactions. Besides the fact that it had to be legally available, the new name had to meet a number of conditions. The brand name and the domain name had to be identical, the name had to be internationally appropriate and, ideally, it had to refer to the company’s instrumental and positioning values. Pronunciation and spelling had to be as similar as possible. Zigila cam up with the name INDEPENDER for a successful internet enterprise. The whole process was completed in just a few weeks.