Gertrude or Emmanuelle

You are browsing through the classifieds in your local newspaper when, purely by chance, you notice the sex ads. Your imagination is sparked by the names Emmanuelle and Françoise – exotic names that promise delight. The suddenly between all of the Lolitas, Natashas and Emmanuelle’s you spot the name Gertrude.

What image does the name Gertrude conjure up? Is the idea of an evening of ‘paid-for entertainment’ no longer quite so appealing? The name is quite clearly wrong for someone in this line of business. Gertrude is not likely to have to answer the telephone that often and will have plenty of time to clean her kitchen.

But what if you are looking for a hard-working person to help you with the housework… Are you going to opt for svelte Emmanuelle or stocky Gertrude?

In short, it is impossible to state categorically whether a name is ‘good’ or ‘bad’. It all depends on what the name is used for. Zigila will consider the context in which the name is used and the client’s brand strategy and will come up with an appropriate name.